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Visual identity creation and branding for wellness entrepreneurs

Align your image with your mission

Your business carries a unique energy.
My role: to make it visible, powerful, memorable, and deeply aligned with who you are.

I create visual identities that resonate in both the heart and the eyes to support your mission and attract the right people. A brand that supports your mission, attracts the right people, and provides a professional presence that feels just right.

DISCOVER THE PACKAGES

Why invest in a complete brand image?

A visual identity is not just a logo.
It is the foundation of your business, influencing perception, trust, and client attraction from the very first glance.
  • A clear and consistent visual identity acts as a filter: it naturally attracts people aligned with your mission, without the need for persuasion.
  • A professional image provides reassurance. It demonstrates that your business is serious and professional, which directly influences the decision to work with you.
  • In a saturated market, a well-constructed visual identity becomes a landmark. It makes your brand memorable and recognizable, even at a glance on social media.
  • A palette, fonts, a clear style = fewer hesitations, less wasted time, more consistency. Your visual universe becomes easy to use on your site, social media, and documents.
  • When your image truly reflects who you are, you shine. You dare to show yourself, talk about your services, and present your work with confidence.

Brand Image Creation Packages

I combine my experience in design, my knowledge of well-being, energy, and intention to shape a visual identity that speaks to your audience on an emotional and energetic level.

The result: a beautiful and meaningful identity, capable of supporting your expansion and accompanying you for years to come.

THE STAR

Ideal for entrepreneurs launching their business who want a clear, clean, and professional brand image from the start.
  • Creation of 3 moodboards
  • Color palette selection
  • Logo design
  • Logo presentation guide
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THE GALAXY

The all-in-one option for businesses that want a complete brand image to amplify their presence and apply their visual universe to all their products and services.

Includes all inclusions of the Star package, plus:
  • Complete branding strategy
  • Creation of a complete brand presentation guide
  • Business cards
  • Visual templates for your social media
  • BONUS: Ready-to-publish promotional visual to launch your new branding
  • BONUS: Email signature
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Frequently Asked Questions About Visual Identity Creation

What is a visual identity and how is it different from a simple logo?

A visual identity encompasses all the graphic elements of your brand (logo, colors, typography, visual styles, iconography, etc.), whereas a logo is just one of these elements. A complete identity ensures consistency across all your materials (website, social media, documents, posters) and strengthens your brand recognition.

A professional visual identity inspires trust, sets you apart in a saturated market, and helps your clients recognize you easily. It conveys your energy, values, and positioning at first glance, which makes it easier to attract the right clients.

Generally, creating a complete visual identity (research, moodboard, logo, palette, typography, brand guide) takes 4 to 8 weeks. The timeline depends on the project’s complexity, the number of revisions, and how quickly you provide feedback on the proposals.

Depending on the package chosen, it may include: strategic questionnaire, moodboards, color palette, typography selection, main logo creation (and variants), graphic elements, social media templates, and brand guide. Each offering is designed to provide you with a solid, clear foundation that’s easy to use daily. I invite you to schedule a discovery call with me to properly assess your branding creation needs.

I prioritize projects that include a cohesive visual identity foundation (logo + palette + typography + usage guidelines), as this is what gives you lasting results. If you already have an identity in place, we can analyze it together to determine whether it makes sense to evolve it rather than start from scratch.

Yes. If you already have a logo or identity that no longer reflects who you are, I can help you refresh it or rework it thoroughly. The goal is to preserve what still works while aligning your image with who you are today and the clientele you want to attract.

The process begins with a strategic meeting to understand your mission, values, and universe. Next, I create the strategic document to ensure we have all the required elements to propel your brand: I create moodboards and a visual direction, then I develop logo concepts and the graphic universe. After your feedback and adjustments, I finalize the elements and deliver your brand guide with all the necessary files.

Yes. My approach is to create a visual universe that is both aesthetic and practical: palettes, typography, and styles are designed to be simple to use daily, even if you’re not a designer. Depending on the package chosen, you may also receive templates ready to be customized.

Indirectly, yes. A cohesive visual identity improves user experience, memorability, and engagement rates on your site and social media. Combined with a well-structured website and content strategy, it helps strengthen your online presence and overall visibility.

Yes, a brand guide is included in my complete offerings. It contains the usage rules for your logo, color codes, typography, visual styles, and application examples, so you can maintain graphic consistency even if you delegate to other professionals.

You receive your logo and identity files in formats suitable for web and print (for example: PNG, JPG, PDF, SVG depending on the project), as well as your brand guide. The goal is for you to have everything you need to communicate without feeling limited.